"This way, the player can stay as much as possible in our beautiful 3D world and use his companion app to decide and mark where to go, to see where and how important treasures are buried in the world, to manage his fleet, etc." " The advantages of our companion app is that we take useful game features that you use often in the game and we bring them directly in the player's hand," explained Sylvain Trottier, associate producer on Black Flag, in his talk with Gamasutra. The app makes you feel like an early-18th-century pirate, planning your next move across the glimmering Caribbean Sea. How did they do that? By letting players actually hold the world map (along with separate treasure maps) directly in their hands. While the app mainly included features that could also be accessed in the main game, the elements of its presentation were designed to further increase immersion. In 2013, they created a tablet companion app for another entry in the Assassin’s Creed saga, Black Flag. Ubisoft Montreal managed to tackle this challenge cleverly.
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When building companion apps that aim to enhance the main course, developers often have to answer one crucial question: how to design a second screen experience that won’t take players out of the main game too much? Īssassin’s Creed IV: Black Flag Companion App Twitch drop campaigns, live voting, onsite emotions analytics, and many more features were integrated to create a complete transmedia moment”, wrote Tender’s creators Alice and Smith on their website. More than 200,000 unique viewers followed the interactive stream and interacted with the live audience. By the fourth week, more than 350 websites, Discord channels, Reddit threads, and press articles were trying to tackle the mystery. “The further players dug in the rabbit hole, the more intense and dark the activities became. Most importantly, Tender was a part of an ARG game that proved to be extremely successful at creating buzz around Bloodlines 2. Right of the bat, the app hinted at something vampiric coming our way: it asked the users for their blood type and submitted them to a wide range of rather unconventional behavioral and emotional tests. Together, they kicked off the marketing campaign with a release of a fake dating app called Tender.
In 2019, they teamed up with a full-stack entertainment agency Alice & Smith to prepare something special for the announcement of a much-anticipated sequel to their cult classic, Vampire the Masquerade: Bloodlines. Paradox Interactive knows how to tease their upcoming games, too.
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